Fendi | Medium Peekaboo | Taupe Leather With Gold Hardware

Fendi, founded in 1925 by Adele and Edoardo Fendi in Rome, is synonymous with luxury, craftsmanship, and bold innovation in the fashion world. Initially a small fur and leather shop, Fendi quickly garnered a reputation for superior quality and attention to detail. The brand's breakthrough moment came in 1965 when it introduced its iconic double-F logo, designed by Karl Lagerfeld, marking the beginning of a new era for the house. Fendi’s commitment to the highest standards of craftsmanship, particularly in its furs and leather goods, has set it apart for nearly a century. Over the decades, Fendi has continued to push boundaries with its forward-thinking designs, from the innovative Baguette bag—one of the most recognisable luxury accessories in the world—to its bold use of materials like nylon in the iconic Fendi backpacks. Under the creative direction of Karl Lagerfeld and now Silvia Venturini Fendi, the brand has consistently fused timeless elegance with modern edge, establishing itself as a pillar of both haute couture and street-style influence. Today, Fendi remains a symbol of opulence and creative vision, embodying a perfect blend of heritage and contemporary innovation in every collection.