THATBOOK
For the person who can have any thing, but knows the most precious thing, is this beautiful life.
The Art of Storytelling
At ThatBook, storytelling transcends the confines of mere skill and evolves into a breathtaking art form. The passionate visionaries behind ThatBook are deeply committed to understanding that shared memories are the intricate threads that weave families together, creating a rich tapestry of experiences and emotions. With an unwavering attention to detail, they excel in the transformative process of turning fleeting, ephemeral moments into exquisite photo albums that are thoughtfully crafted to be cherished for generations.
Backed by nearly thirty years of experience in the realm of commercial photography, the team has forged partnerships with some of the world’s most esteemed brands, ranging from luxury fashion houses to leading lifestyle companies. This extensive experience not only enhances their technical expertise but also enriches their storytelling capabilities, enabling them to authentically capture the beauty of life in all its forms. Their portfolio reflects a diverse array of styles and settings, showcasing their adaptability and mastery in the art of photography.
The innovative approach that ThatBook employs ensures that each album is not merely a collection of images but rather a carefully curated narrative that speaks to the heart of each family’s unique story. This results in a harmonious blend of creativity and authenticity, allowing personal histories to be preserved in captivating and meaningful ways. By intertwining artistic vision with professional prowess, ThatBook transforms the ordinary into the extraordinary, creating timeless keepsakes that families will treasure and pass down through the generations, celebrating the moments that define their lives.
Award-Winning Creations
spider lake
One of the standout pieces from ThatBook, Spider Lake, exquisitely captures the essence of a family reunion in Michigan. This stunning creation has earned prestigious accolades, including Best Digitally Printed Book and Book of the Year at the British Book Design and Production Awards. These honors not only underscore the unparalleled luxury and timeless elegance of their work but also affirm ThatBook’s unwavering commitment to excellence. With features in the Goop Gift Guide, Spider Lake and other masterpieces have firmly established ThatBook as a trailblazer in the world of luxury memory preservation.
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MEXICO
Sayulita
Sayulita was crafted as a tribute to the vibrant Dee, capturing the joy, energy, and emotion of her unforgettable family vacation in Mexico to celebrate her 50th birthday. With the vision of creating a book fit for a princess—much like the ones little girls dream of—it was bound in rich gold-foil leather and adorned with rubies and garnets along the spine, giving it a fairytale-like enchantment. At its core is the Sacred Heart Milagro, embedded on the cover, with its symbolism woven throughout the pages, making the book a lasting celebration of love, adventure, and family.
Embodying the spirit of family and love, the project transformed these emotions into a luxurious heirloom piece. A rich blend of papers and textures was carefully chosen, alongside original illustrations, custom ephemera—such as removable postcards—and hand-painted fabric, including traditional Mexican embroidery, all woven together to evoke narrative, emotion, and a strong sense of place. Acetate layers, die-cutting techniques, and miniature bespoke books sewn into the spine were incorporated to create a multi-dimensional portrayal of the family's journey, resulting in a timeless masterpiece meant to be cherished for generations.
BIRTHDAY CELEBRATION
FAMILY BIBLE
The Family Bible was a deeply personal creation, centered around a stunning portrait of an extended family gathering to celebrate their patriarch’s 80th birthday. Though he refused to travel, we were invited to his home to orchestrate a memorable, catered celebration. Partnering with a local boutique hotel, we created a pop-up event, featuring exquisite ‘local’ cuisine and custom drinks to elevate the experience.
The heart of the celebration was a meticulously crafted portrait that told the family’s unique story. Transforming the garage into a whimsical wonderland, we drew inspiration from the client’s shared family narratives. With the help of our talented team of set designers, wardrobe stylists, and makeup artists, we brought this vision to life in a truly magical way. The entire behind-the-scenes journey was captured in a 200-page archival art object—THAT BOOK—a tangible keepsake that ensures this special day will be cherished for generations to come.
For the design, we embraced a ‘Punk Bible’ concept. The family’s Bible held profound significance in their lives, so we featured its front cover as the centerpiece of the design, using it to create brass de-bossed details. Wrapped in pink velvet fabric—a nod to the family’s avant-garde spirit—the book was hot foil-stamped with the design from their original Bible. Inside, select pages were laminated to evoke a nostalgic 80s feel, while biographies provided by the family were included alongside fabric pages, referencing the costumes they wore for the shoot. Every element of the book was crafted with the family in mind—an entirely bespoke creation, designed to reflect their unique story. Out of respect for their privacy, we have withheld any photos of their faces.
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AVDENTURE
Lake Tahoe
Lake Tahoe was envisioned as the perfect tribute to a vibrant Californian family, capturing the spirit of their high-energy, adventure-filled lives during a Fall long weekend at their summer retreat in the High Sierras. To reflect their boundless zest for life, the piece was wrapped in luxurious Midnight-Blue velvet, embossed with a woodgrain pattern that evokes the rugged elegance of the wilderness. The family’s name, subtly carved into the lower right corner, mimics the playful touch of a child’s hand etching it into the bark of a tree.
The project transformed these heartfelt memories into an enduring luxury heirloom. Using a blend of rich papers, textures, and original illustrations, it incorporated personal ephemera—such as cards and letters that could be removed and cherished—along with translucent overlays of maps and imagery that stir emotions and a sense of boundless adventure. The result is a captivating, multi-layered reflection of the family's unique journey, destined to be treasured and passed down through generations.
Embodying the spirit of family and love, the project transformed these emotions into a luxurious heirloom piece. A rich blend of papers and textures was carefully chosen, alongside original illustrations, custom ephemera—such as removable postcards—and hand-painted fabric, including traditional Mexican embroidery, all woven together to evoke narrative, emotion, and a strong sense of place. Acetate layers, die-cutting techniques, and miniature bespoke books sewn into the spine were incorporated to create a multi-dimensional portrayal of the family's journey, resulting in a timeless masterpiece meant to be cherished for generations.